Comparing Gold and Platinum using the marketing services you need
Evaluate the distinct marketing tiers of Gold and Platinum brokerage plans to determine which services align with your specific home sale strategy in Illinois.
The short answer
Selecting between Gold and Platinum plans involves weighing premium digital engagement against core property presentation. Gold provides drone photography and dedicated showing support, while Platinum enhances visibility via Zillow Showcase, interactive 3D tours, and extensive paid social media advertising. Both incur a 1.99% or 2.49% respective listing fee plus a $495 transaction charge, with buyer-bringing fees reduced to 0.5%.
Evaluating Digital Presentation and Virtual Engagement
Gold plans utilize professional drone photography to highlight exterior property features. In contrast, Platinum incorporates interactive 3D tours and virtual staging, which provide prospective buyers with a more immersive online experience. Choosing between these depends on whether your home layout requires spatial visualization to appeal to remote buyers.
Assessing Support and Showing Requirements
Both tiers include a dedicated showing agent, ensuring you do not need to manage unrepresented buyers directly. The primary distinction is the frequency of communication and active promotion; Platinum requires weekly market updates, ensuring you receive regular, structured data to adjust your pricing strategy based on observed buyer feedback.
Planning Worksheet: Service Alignment Strategy
Example Worksheet: 1. List key features (e.g., large yard or unique floor plan) that require visual emphasis. 2. Compare the cost difference between Gold and Platinum against your expected price range. 3. Assess if your local area utilizes 3D tours frequently. 4. Determine if weekly market reporting would influence your willingness to adjust list prices.
Checklist
- Inventory property features suitable for drone or 3D photography.
- Verify your property's eligibility for Zillow Showcase.
- Establish a budget for the listing fee percentage difference.
- Review the frequency of market updates required for your comfort.
- Consult with your broker on local buyer preferences for virtual tours.
Common questions
Can I switch plans after the listing goes live?
The provided terms specify that sellers may cancel anytime, but you should discuss the procedural requirements for upgrading or downgrading between Gold and Platinum with your representative.
Are the transaction fees different for Gold and Platinum?
No, both tiers include a $495 closing transaction fee, regardless of the marketing plan chosen.
Sources
- Illinois Residential Real Property Disclosure ActChecked October 12, 2026
- IEMA-OHS — Real estate radon guidanceChecked October 12, 2026
- IRS Publication 523 — Selling Your HomeChecked October 12, 2026
- EPA — Real estate lead-hazard disclosuresChecked October 12, 2026
- SQFT IO — Listing plans and termsChecked October 12, 2026
This guide is general educational content from SQFT IO, prepared with AI assistance. It is not legal, tax or loan advice. Talk with a licensed attorney, tax professional or lender about your situation. SQFT IO Illinois license 478.027617.